The Shortcomings of European Regulations on Commercial Advertising Limits

  • Daniel Capodiferro Cubero
DOI: https://doi.org/10.18543/ed-65(1)-2017pp15-43
Keywords: Publicity, Commercial communications, Consumer, Fundamental Rights, European Law

Abstract

Community Law deals with the issue of commercial communications in a scattered manner in different regulations, articulating its legal framework by conceiving publicity as an activity mainly integrated in trade relations; as such, it should comply by the current common market rules imposed to any business transaction. However, publicity is also an exercise of communicative freedoms which can negatively affect other, non-economic, recipients’ rights, and this is not well integrated in the European regulation thereon, especially because of the limitation of its scope through the concept of “consumer”. 

Published online: 30 July 2017

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Published
2017-06-30
How to Cite
Capodiferro Cubero, Daniel. 2017. “The Shortcomings of European Regulations on Commercial Advertising Limits”. Estudios De Deusto 65 (1), 15-43. https://doi.org/10.18543/ed-65(1)-2017pp15-43.
Issue
Vol. 65 No. 1 (2017)
Section
Studies

Last update: 08/02/2022

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